Target debuts apparel line for kids with disabilities

Business


Target is expanding its clothing line for kids, this time catering to those children with special needs.

Stemming from the success of Target’s private label, Cat & Jack, the retailer has rolled out a sensory-friendly selection for kids with processing sensitivities.

The pieces include heat-transferred labels in place of tags, flat seams, and one-dimensional graphic tees, all designed to minimize discomfort when in contact with the skin, Target wrote in a blog post.

Target said it plans to expand the line this fall to include “adaptive pieces” that address the needs of children living with other disabilities.

“We learned that sensory-friendly apparel can mean different things for different people,” Target designer Stacey Monsen said.

“For these pieces, we decided to start with our core tees and leggings, and address guests’ most common requests — like removing tags and embellishments that can irritate the skin. We also added more ease through the hip and a higher rise in our leggings to fit with diapers, if needed, for older kids.”

Target said prices within the line range from $4.50 to $7.

Notably, Cat & Jack for Target turned into a $2 billion brand in its first year alone.



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