Not all of retail is falling victim to Amazon


Finally, Cramer spoke with Rick Bergman, the CEO of Synaptics, a company that develops interface solutions like displays, touchpads and fingerprint sensors.

“Some of the key cycles are really in our favor,” Bergman told Cramer on Thursday. “There’s a big transition ongoing in the smartphone market around new display types, and over the last several years, we’ve been building key capabilities to be ready for that transition in the display, in the fingerprint area, in the touch area.”

While Bergman wasn’t permitted to name some of his largest and most high-profile clients, he said Synaptics’ new acquisition of Conexant makes it essential to the ecosystems of Amazon as well as Chinese tech players Baidu and Tencent.

Bergman also said that, by the end of 2017, Synaptics will have begun mass production on a brand-new technology that could appear in new editions of smartphones.

“Today, most people have a fingerprint sensor on the front of their phone in the button or in the back of the phone. Not the greatest places to put it,” the CEO said. “So we’ve innovated, and by the end of this calendar year, we’ll be in mass production with what we call an optical fingerprint, which allows you to actually authenticate on your screens. Literally, it’ll say ‘authenticate here’ right in the middle of the screen. No buttons, perfectly beautiful display to maximize your display area and the ease of use for the end user.”

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