In a press announcement Friday, Waves said the tokens would be used to reward customers for each purchase of the Whopper, and eventually to buy burgers in exchange for the tokens once a customer has collected enough.
The coins can also be transferred and traded online, allowing customers to either save their rewards or sell them to new buyers.
“Now Whopper is not only burger that people in 90 different countries love – it’s an investment tool as well,” Ivan Shestov, head of external communications at Burger King Russia said, quoted by Waves.
“According to the forecasts, cryptocurrency will increase exponentially in value. Eating Whoppers now is a strategy for financial prosperity tomorrow.”
The restaurant chain is set to release an app for the digital tokens in both the Apple Store and Google Play next month.