Domino’s and Ford will test self-driving pizza delivery cars

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Areas of focus include how willing are people to come outside to pick up their orders, the way they approach the car, and how they interact with the screen outside of the vehicle to get the food.

Marakby said this is the first of multiple partnership between Ford and other companies as part of efforts to ramp up autonomous vehicle testing. “The key thing is that our development is going to benefit from these partnerships,” Marakby said. “We will incorporate changes when we launch at scale in 2021, whether it’s perishable or non-perishable deliveries.”

Ford, like many other carmakers, has invested heavily in autonomous technology, with an eye toward bringing self-driving cars to market by 2021. Earlier this year, the company announced plans to invest $1 billion in Argo AI, an artificial intelligence startup.

“The human aspect is the most significant piece here. We know we can create technology, but it has to be based on the human element of how we’re using the AVs,” Marakby said.

Domino’s has experimented with different (and sometimes gimmicky) delivery technologies, as well, including a Siri-like digital assistant that can receive orders and a fleet of delivery robots.



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