Kentucky Fried Chicken has lined up a new celebrity to play Col. Sanders, and you might recognize him from the ’90s sitcom favorite, “Seinfeld.”
He has been enlisted to help sell the chain’s $20 Fill Ups, a meal deal intended for families of four, according to a news release. The meal deal comes in four options: new boneless breast filets, Original recipe, Extra Crispy or Extra Crispy Tenders. All four come with sides and biscuits. A smaller $10 bucket is available for two- people.
“Modern families want and need mealtime to be simple and stress-free. KFC knows this can be a feat when the clock strikes 5 p.m. and wants to help families solve the dinnertime challenge without sacrificing taste,” the release said. “To do just that, KFC has enlisted sitcom king Alexander to offer its $20 Fill Ups four different ways, including a new boneless filet $20 Fill Up.”
KFC’s advertising with Alexander started running on Monday. KFC updated its Facebook on Monday with pictures and commercial spots that feature Alexander holding a tray with the four types of $20 Fill Ups — all decked out in white hair and the colonel’s signature ‘stache and goatee.
“As the son of two working parents, there were plenty of dinner times when a bucket of chicken and all the fixins saved the day,” Alexander said in the release. “It’s been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders.”
Alexander joins a group of stars who have played Colonel Sanders in the past, including comedian Jim Gaffigan, “Saturday Night Live” star Rob Riggle, “Mad Men” actor Vincent Kartheiser and country music star Reba McEntire, who played the first female colonel earlier this year.
KFC is headquartered in Louisville and has more than 21,000 restaurants in 130 countries. The company is part of Yum Brands Inc., which has its U.S. headquarters in Louisville and also owns Pizza Hut and Taco Bell.
More from Louisville Business First: