Women who want to start their own business should avoid these mistakes

Personal Finance

UrbanSitter was the natural result of Perkins’ search for a more efficient way to connect parents and childcare providers, while building in recommendations from friends. Revenue for the last two years is around $270 million, based on 3 million hours of babysitting, according to Perkins.

In some ways, it’s never been easier for women to start businesses. With organizations like Women’s Startup Lab in Silicon Valley, Girls in Tech and W2.0, support and resources are plentiful.

You probably don’t need to spend a ton on so-called executive clothes. Maier said. “It’s OK to be more casual,” Maier said. “It can signal that you are working hard and that you are more confident. Certainly the boys don’t dress up.”

Watch out for other roadblocks that can trip you up – some of these are attitudes that may come more easily to men. From convincing male investors that your product and idea are valuable to presenting yourself in the best possible light, Maier, Perkins and Zornosa have great advice on navigating what is still predominantly a male world.

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