The grand Super Bowl tradition of soaking coaches with Gatorade


Nothing says victory like a coach getting dunked with Gatorade.

A tradition that started in 1987, the Gatorade dunk has evolved into an iconic event that has put the PepsiCo’s sport drink brand on center stage.

While not the biggest day for Gatorade retail sales, the Super Bowl is the biggest day of the year “in terms of exposure and showcase of what we do,” said Brett O’Brien, General Manager of Gatorade.

“It’s such a massive sporting event, there’s no better time to see Gatorade powering the athlete,” he told CNBC recently, noting that Gatorade’s actual sales peak during the warmer months.

“This would be there biggest dunk of the year,” said Eric Smallwood, president of APEX Marketing Group, who estimates that Gatorade has received over $18 million worth of publicity after appearing in 22 of 33 Super Bowls.



Source link

Products You May Like

Articles You May Like

Adidas may have underestimated Tiger, this private equity firm may win
60% of millennials don’t have $500 to cover their tax bill: Survey
citgroup earnings q1 2019 beat estimates, but revenue falls
J&J, Bank of America, BlackRock, Netflix & more
Earnings are coming in, and higher costs are weighing on profit margins

Leave a Reply

Your email address will not be published. Required fields are marked *