Sperm banking goes direct-to-consumer with Legacy, Dadi, and others


Freezing sperm can cost hundreds or thousands of dollars, depending on how long it’s stored.

Legacy offers three different options, with the least expensive costing $350 for one deposit and short-term storage at $20 per month and the most expensive costing $5,000 for three deposits and 10 years of storage. Dadi sells its kit for $99 and storage for $9.99 a month or $99.99 annually.

Once men want to thaw their sperm, they may have to pay tens of thousands of dollars to actually use it since they can’t just use it the old fashioned way.

Doctors can try inserting the sperm into a woman’s uterus, a process known as IUI, or manually combining it with a woman’s eggs, or IVF. More likely, frozen sperm is used for IVF, Mills said, which can cost more than $10,000 per attempt.

“It’s cheap to bank sperm, whatever sperm cryopreservation tool you use, whether traditional or direct-to-consumer at-home kits,” Dr. Mills said. “That becomes a rounding error in the whole fertility equation.”

Dadi CEO Tom Smith says the goal is to start the conversation. His company sends men videos of their sperm to “humanize and normalize” it.

“Infertility is not a women’s issue when looking at the data,” he said. “For us, we’re trying to educate that insight and promote conversation.”



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