Advice for starting a business from multibillion-dollar Eat Just


In late 2020, Josh Tetrick achieved a world first: His food tech company, Eat Just, became the first in the world to start selling cultured chicken for human consumption, after receiving the go-ahead from Singapore regulators.

The landmark approval marks a major leap forward for the multibillion-dollar company as it aims to disrupt the established animal agriculture industry.

But it wasn’t an easy journey, insisted the founder of the nine-year-old company, who had four pieces of advice to share with other would-be entrepreneurs.

Be honest

First off, it’s important to be honest with yourself about whether or not you’re committed to a life of entrepreneurship.

If you want to have a peaceful life, don’t do this.

Josh Tetrick

founder and CEO, Eat Just

“If you want to have a peaceful life, don’t do this,” said Tetrick, noting that running a business can often be all-consuming.

“Be honest with yourself if you really want to do it and it’s totally fine if it’s not for you.”

Build resilience

Next, find techniques to build resilience so you aren’t deterred when faced with challenges along the way.

“Bad things will happen to you,” he said, citing uncommitted employees, unsupportive investors and delayed product launches.

“The way to deal with it is not to wallow in the sadness of it, it’s to deal with it directly,” he continued. “That’s a hard muscle to build because it’s very easy to be taken away by a negative thing that happens and let it affect you the next day. So, you’ve got to figure out some way to build that resilience.”

Josh Tetrick, founder and CEO of Californian food tech business Eat Just.

Eat Just

Establish clear governance

Thirdly, establish a clear governance system to determine who in the company makes decisions and when— an advice Tetrick said he wished he received earlier. In 2017, Eat Just’s entire board was replaced following disagreements with the CEO over governance.

“There’s no right way to set up corporate governance, but it should be a way that reflects the kind of company that you’re trying to build,” said the entrepreneur.

This is a big bet company … I have no interest in just staying private.

Josh Tetrick

founder and CEO, Eat Just

“For us, this is a big bet company,” he added. “I have no interest in selling to Nestle, I have no interest in just staying private. Ultimately, we’re going to be a public company … and I need to ensure that my team and ultimately that I have the autonomy to make these decisions.”

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