Victoria’s Secret owner L Brands shares jump on raised profit outlook


Pedestrians wearing protective masks carry Victoria’s Secret Stores LLC shopping bags in San Francisco, California, U.S., on Wednesday, Feb. 17, 2021.

David Paul Morris | Bloomberg | Getty Images

Victoria’s Secret-owner L Brands raised its profit outlook for the first quarter on Friday, citing a boost from government stimulus and from loosened Covid-related restrictions.

Its stock jumped more than 5.5% in early trading.

The company now expects an adjusted profit of 85 cents to $1 per share, compared with its previous forecast of 55 cents to 65 cents.

L Brands, which also owns Bath & Body Works, said it has seen “unusual shifts in consumer spending patterns,” which have led to boosted sales.

Still, it cautioned that the retail environment “remains uncertain, and there is no assurance that these improved trends will continue.”

L Brands already raised its profit outlook for the quarter earlier this month, citing strong demand for Bath & Body Works and Victoria’s Secret.

The retailer’s stock is up nearly 60% year to date. It has a market cap of $16.6 billion.

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